Certifications
PROJECTS
I created the MIRROR Marketing Plan when I was involved in the Lululemon Omnichannel Marketing Virtual Experience Program. In this position, I gained knowledge on the digital transformation of the retail guest experience, hyperlocal marketing with ambassadors, and data analysis
My Lululemon Market Entry Plan showcased the skills I developed through my participation in USC American Marketing Association. I focused on brand storytelling annd cultural resonance in the marketing materials I also showcased my skills in buyer persona development and branding.
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The branding packet for the USC Black Business Students Association’s (BBSA) Inspire Conference was designed to visually and strategically align with the event’s goal of empowering Black students through meaningful interactions with accomplished Black professionals from industries such as tech, consulting, and finance.
PROJECTS
Working alongside my team, we developed and pitched an exciting new toy idea for the Monster High brand. I held the marketing role and designed the digital and experiential marketing strategies and brand partnerships.
In this group project, four of my peers and I created G-ECO, an eco-friendly app promoting sustainable eating habits. The app targets eco-conscious consumers with personalized meal plans and carbon footprint tracking. I developed the creative strategy and content plan.
My peers and I created a campaign that focused on promoting Carhartt's winter collection in limited-edition colors. My role was to research and devise influencer partnerships that would compel consumers to shop at Carhartt. I was also tasked to provide an interactive marketing strategy - the story telling video series.
This collaborative campaign emphasized positive masculinity and Gillette's brand longevity through a multigenerational storyline in an advertisement. I designed the Father-Son Ambassador Program with positive celebrity endorsements to combat toxic masculinity.
My peers and I developed a multilayered campaign for the Lucas Museum of Narrative Art that reintroduced the institution as an inclusive, community-rooted space for immersive storytelling. As Project Manager, I oversaw the development of all assets, facilitated communication between our creative team and the client, and helped pitch the final campaign. To access the full detailed campaign, contact me.